About Us

Food Wastage

What if we tell you that India wastes 40% of the food it grows. Does it pain you? Well, that's the reality. The reason for this is the convoluted supply chain. For example: products reach Thane and Mumbai via Nasik even if the source farm is nearer to Thane/Mumbai due to the way in which the supply chains are currently designed and run.

Reimagine Food Distribution Value Chain

We are a group of enthusiastic entrepreneurs who have taken up this enormous challenge of reducing the food which India wastes on a daily basis due to inefficiencies in the distribution channels. We are starting this journey by working in the perishables of Vegetables and Fruits. We will soon get into other verticals like Dairy products, Food grains like Wheat, rice, pulses as well. We have decided to remain razor sharp in focus and try to solve the problem of providing our customers in thane and mumbai with the best possible quality fruits and vegetables at the best rates so that our customers can experience the wow factor of how avoiding middlemen results in the betterment of the entire ecosystem.


We work on the farm to fork model by tying up with farmers directly, creating distribution channels in the hub-spoke methodology and then finally delivering to end customers. We ensure that the product delivered at your doorstep is squeaky  fresh and is of A1 quality. We have already tied up with 2000+ farmers in the vicinity of thane city and mumbai city and approximately 60% of our vegetables and fruits procurement happens via this extensive network of farmers.

We also provide groceries, kitchen essentials, dairy products as well for which we work as a part of the more traditional modern retail supply chain.


The brand name BookMySabzi is wholly owned by Ezipik Services Pvt. Ltd, a technology startup based out of Thane, founded in 2020 by technocrats from the Financial Technology, logistics and agriculture industries. Contact us at connect@bookmysabzi.com for any suggestions/complaints/feedback.

Why Thane

We are residents of Mumbai and Thane and used to face similar issues like the rest of Thanekars/Mumbaikars in purchase of daily essentials like fruits, vegetables, grocery. While trying to search online and look for options for home delivery, all popular services were overbooked. So, we started to do market research and realised none of our competitors are optimised to process fruits and vegetables as an end to end supply chain company and that is how online booking of vegetables and fruits in thane searches now result in thane's most trusted supermarket bookmysabzi.com